Meta:”Made in Albania” products should be developed as brands in the regional market

“Made in Albania” products should be developed as brands in the regional market and beyondai???, that is the statement made by President of the Republic during the event “Gjergj Kastriot Skanderbeg in the Albanian economy”. Mr. Ai??Meta said that Albania is on the verge of the next station on its troubled journey to the European Union and the historic dimension of Gjergj Kastriot Skanderbeg plays a key role in European identity and values.

ai???In the economic context, negotiations with the EU will be challenging because it will serve as a market discipline test and competition for the Albanian business and products. We need to focus on our comparative advantages for promoting domestic products and export of ai???Made in Albaniaai??? products through a clever and efficient marketing that can be “internationalized” as a brand in the regional and global market. According to him, to fulfill this ambition, a pan-national and political consensus is needed for the selection of the proper model of economic development.

The President welcomed and endorsed the Forumai??i??s initiative as an indispensable move at this key phase of economic development at a time when the Western Balkans are trying to move ahead with the common European integration agenda.

“National identities as economic symbols can coexist in the global marketplace. The power of globalization is creating “economic empires” through innovative business ideas inspired by the “modern heroes” of the global market, “Meta said./Klara Ruci/var 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