World Tourism Council: Albania expected to be visited by 5.7 million tourists

Albania’s return to a favorite tourist destination and the influx of foreigners in Albania is expected to make an increasingly positive contribution to the Albanian economy, with a chain effect on employment, consumption, bar and restaurant activities, leisure businesses etc. In 2019, the country is expected to be visited by 5.7 million tourists and by 2028, their number is expected to reach 6.6 million, according to the World Tourism and Travel Council (WTTC).

Tourism and travel contribution to Albania’s gross domestic product (GDP) is expected to be 27.3% for 2019, up 5.2% from last year. The World Tourism and Travel Council (WTTC) predicts in its 2019 Economic Impact Report that Albanian tourism will grow at positive rates.

“The growth mainly reflects the economic activity produced by industries such as hotels, travel agents, airlines and other passenger transport services. But it also includes, for example, restaurant and leisure activities directly supported by tourists, “he said.

The direct contribution of tourism to GDP is expected to increase by 4.7%, reaching 9.3% of GDP by 2028.

In 2018 tourism directly supported the opening of 286 thousand jobs. This is expected to reach over 300,000 jobs in 2019 undergoing an increase of 1.4% to 111,000 jobs (8.8% of total employment) in 2028.

In 2018, the total tourism contribution to employment, including indirectly supported jobs by industry, was 25.2% of total employment.

The exports of visitors are a key component of the direct contribution of ‘Travel & Tourism’. In 2018, Albania had 264.8 billion ALL revenues from visitors’ exports. In 2019, it is expected to grow and the country is expected to attract 5.7 million international tourists. By 2028, international tourist arrivals are expected to reach 6.6 million.

The report cites that the share of travel and tourism in total national investment will increase from 7.6% in 2018 to 8.2% in 2028.

/Klara Ruci/

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