The products that are part of the e-commerce in the country are almost completely foreign. Only 5 percent of them belong to local producers. According to market operators, this is related to several aspects where the lack of sophistication of products produced in Albania is mentioned first.
"From the meetings with e-commerce businesses, they reported that 95% of the products and services offered through their platforms in Albania, were not Albanian products. According to them, this is related to the lack of sophistication of products produced in Albania, quality certification and low marketing skills of manufacturers. For this purpose, according to them, Albanian products (with some exceptions of market segments), are less competitive in foreign markets. Moreover, the low quantities and skepticism of manufacturers in e-commerce as a means of trade to expand in foreign markets, has not helped to create a business model for sharing costs and profits between manufacturers and trade operators electronic ”says the document of the Investment Council for innovation.
He points out that according to businesses operating in the field of e-commerce, there is a lack of awareness of the potential of e-commerce and difficulties from public agencies to understand their operating model.
The pandemic caused e-commerce to boom immediately, especially during the quarantine months. But this, according to market operators, faded as soon as the opening of the economy began to take place gradually and return to normalcy with opening of stores.